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BendTel’s (TEL) The Difference Campaign

Launched in 2016, BendTel’s (TEL) the Difference campaign was developed to correct brand confusion with a similarly-named local competitor. The creative employs clear “us vs. them” imagery juxtaposing BendTel with a dog character representing the competition, whose tagline is “The Local Dog”. The campaign runs across multiple channels including television, print, radio, YouTube, Google Ads, and Facebook.
BendTel’s (TEL) The Difference Campaign

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