(541) 410 - 9944   |   lucy@lucymerino.com

SUMMARY:

Since entering the field of marketing in 2011, I have built a track record of blending analytical thinking with creative ability to produce marketing results for a wide variety of businesses using both digital & traditional mediums. From managing cross-functional marketing teams as an independent business owner, to planning & implementing campaigns as an in-house marketing director, I have excelled at both strategy & project oversight. I enjoy working in a collaborative team setting, especially in B2B environments.

FEATURED SKILLS:

  • Copywriting, editing, and proofreading
  • Commercial writing & producing
  • Google Adwords Certified Individual
  • Wordpress, HTML, CSS
  • Adobe InDesign, Illustrator, and Photoshop
  • Windows, Mac & Linux OS

EXPERIENCE:

Marketing Director (BendTel | Bend OR)

Plan & produce brand-building & lead-generating marketing campaigns; manage digital presence (website, social media, and paid digital presence); boost brand visibility through the design of new building signage, employee apparel, and vehicle wraps; develop miscellaneous print collateral (brochures, websites, fliers); coordinate marketing events.

Marketing Consultant (MKT Agency | Bend OR)

Provided comprehensive marketing services, from marketing plan creation to campaign implementation (digital & traditional channels). Doubled the amount of qualified incoming leads for a local law firm, and increased hot tub sales at a local retail store by 40 percent. Advanced to supervising a team of 3 marketers.

Digital Marketer (406 Strategies | Bend OR)

Performed keyword research, link building, and content creation to enhance the online visibility of businesses in the healthcare & financial services fields. Helped maintain company blog. Assisted with client acquisition.

Case Analyst (Epiq Systems | New York NY)

Coordinated mailings to holders of public securities, fielded investment-related inquiries from stakeholders, tabulated ballots, and trained new hires in these areas. Acted as primary accounting liaison for our department.

Cleaner & Janitor (Self Employed | New York NY)

Provided cleaning and maintenance services to a large commercial and residential clientele while attending college.

General Laborer (Pacific States Equipment | Buhl ID)

Worked in all aspects of family farm equipment business, especially customer service and administrative areas. Also assisted with sales lot maintenance and equipment assembly and tear-down.

EDUCATION:

Baruch College, CUNY (New York NY)

2007 Bachelor's Degree in International Marketing with a Minor in Spanish
 

College of Southern Idaho (Twin Falls ID)

2001 Associate's Degree in General Business.
 

REFERENCES:

Available upon request.